This is not good news for African viewers of the biggest
reality TV show in Africa, Big Brother Africa (BBA) as it
may not take place this year as expected.
This is due to lack of sponsorship. The organizers of the
show, Africa Magic and Endemol are unable to get
sponsorship for this year’s edition of the show.
The Manager of Multichoice Ghana, Anne Sackey confirmed
to Razz Newspaper that they at Multichoice Ghana have
received notice from MNET that this year’s edition of Big
Brother Africa will not come off.
She explained that MNET did not give them any reasons as
to why they will not be airing the Big Brother this year, but
she suggested it could be due to sponsorship constraints.
“They didn’t give us any reason though, but I think it’s
mainly because of cash constraints as we all know the show
is very expensive to put up” she said.
Anne Sackey said since the organizers don’t have a constant
annual headline sponsor (s) for the show, it becomes
difficult sometimes getting sponsors.
“They don’t have fix sponsors on the show. Every year the
sponsor changes, sometimes it’s Coca¬Cola, sometimes MTN
and other companies from Ghana have sponsored before”
she noted.
To Sell Their Brothers For Personal Gain
Idris Sultan, 2014 BBA Winner
On further interrogation to shed more light on whether their
inability to get a sponsor is a publicity stunt or not, she
stated that MNET is a separate company and that they have
their target and strategies so until they write to them, she
can’t answer any more questions on their behalf.
Tanzania’s Idris Sultan emerged the winner of the 2014 Big
Brother Hotshots and he went home with the star prize of
USD300, 000 while Akintayo Faniran, a Nigerian model
emerged the first runner up..
reality TV show in Africa, Big Brother Africa (BBA) as it
may not take place this year as expected.
This is due to lack of sponsorship. The organizers of the
show, Africa Magic and Endemol are unable to get
sponsorship for this year’s edition of the show.
The Manager of Multichoice Ghana, Anne Sackey confirmed
to Razz Newspaper that they at Multichoice Ghana have
received notice from MNET that this year’s edition of Big
Brother Africa will not come off.
She explained that MNET did not give them any reasons as
to why they will not be airing the Big Brother this year, but
she suggested it could be due to sponsorship constraints.
“They didn’t give us any reason though, but I think it’s
mainly because of cash constraints as we all know the show
is very expensive to put up” she said.
Anne Sackey said since the organizers don’t have a constant
annual headline sponsor (s) for the show, it becomes
difficult sometimes getting sponsors.
“They don’t have fix sponsors on the show. Every year the
sponsor changes, sometimes it’s Coca¬Cola, sometimes MTN
and other companies from Ghana have sponsored before”
she noted.
To Sell Their Brothers For Personal Gain
Idris Sultan, 2014 BBA Winner
On further interrogation to shed more light on whether their
inability to get a sponsor is a publicity stunt or not, she
stated that MNET is a separate company and that they have
their target and strategies so until they write to them, she
can’t answer any more questions on their behalf.
Tanzania’s Idris Sultan emerged the winner of the 2014 Big
Brother Hotshots and he went home with the star prize of
USD300, 000 while Akintayo Faniran, a Nigerian model
emerged the first runner up..
